In addition to offering free classes and online runs, the Trainer Platform (TFSports) has been connecting an increasing number of trainers, promoting events and clinics of various modalities for our customer base. In 2022, we also started a direct sales pilot of T&F products, to connect trainers and turn them into direct salespeople of the brand.
Fred Wagner takes over as CEO, continuing the Company’s cycle of digital transformation and expansion. To support our continued growth, in June we opened a new distribution center – TF LOG – in Osasco, SP, expanding our warehousing and distribution capacity in around 4 times.
The year 2020 announced Track&Field as a publicly-held corporation. On October 26, Track & Field successfully held its IPO, and now its shares are traded on B3. With this IPO, Track&Field now mainly invests in innovation and technology, in the improvement of its wellness platform, physical and digital expansion.
Opening of our store number 200 and implementation of a new governance policy and strategic plan.
Our previously consolidated events portfolio also includes TF Sports: Track&Field’s sporting event registration and information platform.
The Track&Field franchise project is launched with the selection of experienced franchises who aligned with our brand and vision. Building close relationships with our partners became key to our success.
The new e-commerce platform for the brand is launched. After expanding across the entire Brazilian territory, we had the opportunity to increase the reach of Track&Field’s movement to more people around the country.
Track&Field partnered with Volkswagen to jointly announce the new special Parati G3 series officially known as Parati Track & Field. The goal of this new series was to promote “sportivity and joviality” among young adults: the target market for both brands.
In 2004, we focused on launching the T&F Run Series and Iron Man Brazil, two of the largest collaborative sports events held in Latin America. Through fun experiences and activations, we encourage a healthy and enriching lifestyle through sports.
We first made our debut on the market as an entirely Brazilian-made apparel company. Two years later, we opened our first store in São Paulo. Focusing on sports fashion, we proceeded to open new stores and expand our portfolio to beachwear and lifestyle products.