The year 2020 announced Track&Field as a publicly-held corporation. On October 26, Track & Field successfully held its IPO, and now its shares are traded on B3. With this IPO, Track&Field now mainly invests in innovation and technology, in the improvement of its wellness platform, physical and digital expansion.
In the year that marked the opening of our 200th store, we welcomed CEO Tulio Landim back onto our team. This decision was made to improve our corporate governance and implement new strategic planning.
Our previously consolidated events portfolio also includes TF Sports: Track&Field’s sporting event registration and information platform.
The Track&Field franchise project is launched with the selection of experienced franchises who aligned with our brand and vision. Building close relationships with our partners became key to our success.
The new e-commerce platform for the brand is launched. After expanding across the entire Brazilian territory, we had the opportunity to increase the reach of Track&Field’s movement to more people around the country.
Track&Field partnered with Volkswagen to jointly announce the new special Parati G3 series officially known as Parati Track & Field. The goal of this new series was to promote “sportivity and joviality” among young adults: the target market for both brands.
In 2004, we focused on launching the T&F Run Series and Iron Man Brazil, two of the largest collaborative sports events held in Latin America. Through fun experiences and activations, we encourage a healthy and enriching lifestyle through sports.
We first made our debut on the market as an entirely Brazilian-made apparel company. Two years later, we opened our first store in São Paulo. Focusing on sports fashion, we proceeded to open new stores and expand our portfolio to beachwear and lifestyle products.